Having been living in Bulgaria for quite a few years now it has become more and more apparent that lack of money and high inflation are big problems for most people in Bulgaria. My family here are no exception. Even with our increasing poverty, the bandwagon of western influence hits hard on the weakness of materialism and greed. Everyday Bulgaria is being bombarded with adverts for new cars, fast food and numerous credit options to take to pay for these. It is a vicious spiral of temptation and a constant fight for many Bulgarians to feel that they have to have many things that aren’t commensurate to their income. It is a sick feeling I get when watching and experiencing this as my family here are glued to all the influence of advertising with a wish list of most things that are thrown at them.